Quandoo is an online restaurant reservation platform, that was founded in 2012 in Berlin, and since then has sat more than 150 million people in 11 different countries.
Here you can find some case studies of selected ad campaigns and marketing assets that have been created for Quandoo.
App Marketing
Tune it to your demographics
App marketing had a goal to increase its app installs and reduce the CPI. The concept was to Inspire new users when seeing the display ad to trigger their interest in booking their favorite restaurants based on their cuisine preference through the convenience of the app. So they would be directed to a landing page showing the benefits of using Quandoo and a CTA for installing the app. Our strategy from what we learned from A/B testing was; to use the best performing cuisines (favourite) for each region (UK,IT,DE), use images that are top view for clarity, and of course, choosing images that sync with the content and abide to our delicious scale. This campaign has decreased the CPI of app related campaigns to about 53%* , and it varied to the cities.
*Numbers are indicative.
CRM
Illustrations Vs. Photos
Our newsletters were mainly accompanied with photos of food, people eating or manager photos. We had an open rate of *12% and our CRM channel wanted to elevate this number. Looking back at that stage, our emails did not present our values well, especially on being witty and approachable. So our method was trying to implement illustration as the main focus of our email headers with a direct simple headline. Working closely with the editorial and CRM team, the project looked at content strategy to make sure it presents our values, so we can translate this visually for having better email experiences. We did A/B testing for same concepts in Illustration and Photography to measure which is more effective. The results were higher for our illustrated headers, as our open rate increased to *14%.
*Numbers are indicative.
ASO
Test Variants and improve
Our app marketing channel wanted to increase installs of our app from the app store. By applying best practises to our ASO new designs and working closely with editorial team to optimize the copy and highlighting our best product features. A/B testing was done several times to pinpoint the elements that needed needed to stay or be improved with ASO variants. this Variant option gave a *130% improvement overall, in terms of clicks, installas and transactions.
*Numbers are Indicative.
Product USPs
Highlight USPs to increase Awareness
As Marketing Designers we were keen on creating concepts that highlight features and USPs of Quandoo’s digital booking platform, to explain its advantages over traditional booking techniques. In this Campaign we wanted to trigger the painfull waiting times and neglection you get from calling a restaurant via phone to book, showing in the end the solution to end the suffering of clients with easy and fast Quandoo bookings. This video had a lot of positive feedback on social media channels.
