Hato is a singer and voice over artist, who creates content to educate people about music and Audio. His vision was a Brand identity that reflects his personality to the audiences, without focusing on his profession.
The Visual Identity was inspired by Hato’s personality; Positive, Light-hearted, easy going and balanced. From his personality, the direction needed to feel, simple, uplifting, light and dynamic.
The logo is an abstraction of Hato’s first name in Arabic, designed in a modern way.
Icons designed for UI usages and videos.
Color & Typography
The colours are an important part of the visual direction were the selection was focused on feeling fresh,warm and harmonious. Sky Blue is the main colour, Midnight Purple is the secondary colour, and Hearty Orange is the accent colour to add a cozy warm touch. In printed material Sky blue was solely used for cost efficient reasons. The Fonts Sultan Nahia and Droid Sans were perfect for giving a bold legible impression, and the slight roundness gives a nice balance with the Identity.
Sky Blue
#6bc4cf
Midnight Purple
#311c49
Hearty Orange
#f08f24
Motion & Screens
What was also important is to think in motion, as the work mainly would be used on screens. Various elements like Intros, lower thirds and transitions were designed.
